Technological development has undoubtedly infiltrated various industries in the world today, and the real estate industry is not an exception. Although the real estate industry may have joined the party late, there are clear indications that digitalization has come to stay. For instance, several real estate sectors are experiencing the proliferation of “PropTech” companies and the development of real estate apps.

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Consequently, any real estate enthusiast who desires to thrive in 2024 must be familiar with technological trends in the industry. Also, such a person should be equipped with the requisite knowledge to navigate these trends. Thankfully, blogs like this are here to guide and shed light on trending topics in the real estate industry.

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An Overview of the Real Estate Industry Market

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According to Grand View Research, Inc., the worldwide real estate sector is projected to bring in $4,263.7 billion by 2025. This is an indication of the positive growth expected to continue in the real estate industry.  Also, with technological advancements in the picture, the degree of the industry’s growth can only be upward. 

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Furthermore, studies suggest that more people are looking online for real estate than those having physical interactions. It goes without saying that the real estate industry cannot but tilt towards technological solutions to align with the demands of digitalization.

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Technology Trends in the Real Estate Industry in 2024

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Technology has come to stay in the real estate industry and here are ways it is being integrated into the industry:

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Proptech

Proptech is an abbreviation for “property” and "technology." It is a field that links real estate technologies like mobile solutions, cloud computing, etc. to provide more efficiency for the real estate industry. Proptech solutions aim at inspiring and modifying how individuals purchase, sell, rent, and handle real estate. 

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Examples of PropTech at work include intelligent lighting systems, virtual property tours, innovative security systems, etc. These solutions, no doubt, enhance the proficiency and service quality in the real estate industry. PropTech is here to stay for a while and its great potential to revolutionize the real estate industry is a plus.

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Virtual Reality 

Virtual reality is not a new concept, and interestingly, has found its way into the real estate industry. This development stems from the concept of augmented reality – a technology that superimposes computer-generated pictures over a user’s environment. Virtual reality in real estate makes it possible for anyone to take virtual home tours from anywhere in the world.

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Additionally, potential buyers can invest internationally as they can 'inspect' property without leaving their locations. In recent times, several real estate brokers and owners have tilted toward online tours instead of conventional in-person showings. A recent study conducted by Matterport suggests that listings that include a 3D virtual tour on their websites sell 31% quicker. This is a testament to the advantage that virtual reality brings.

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Internet of Things (IoT)

Another technology trend to look out for in the real estate industry is the ‘Internet of Things.’ This term describes the prevalent use of embedded computer and sensor technologies in everyday objects. The essence of this innovation is to make life easier and more enjoyable. 

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The IoT helps facilitate interactions between appliances, a building's infrastructure, tenants, and management. These interactions enhance the use of modern conveniences like Wi-Fi, high-tech door locks, and smart sensors. Also, the IoT in relation to smart apartments makes community management easier. This is possible via the provision of services designed to save tenants' time and money. For instance, in-built event calendars and resident support are features aiding property managers and tenants to create a dynamic community.

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Fractional Ownership

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Fractional investing is another promising technology trend in the real estate industry. However, it is important to note that this concept is not new to the industry. This is because, for decades, investors have formed different partnerships to hold fractions of real estate through REITs, syndication, etc. Notwithstanding, advances in technology are hastening this reality in a manner many perceive as a democratization of the property market.

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In the past, investors required substantial beginning money, even with fractional ownership. However, today, with the development of PropTech, investors can buy fractions of larger real estate projects. This makes it easier for more individuals to enter the real estate investment market.

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Development in Property Management Software

Regarding real estate, owners, agents, and renters all have a lot of paperwork and regulations to keep up with. Consequently, the real estate industry is seeing a rise in the development of cloud-based customer relationship management (CRM) services. These CRM systems ensure that agents never lose sight of their customers or the intricacies of any active agreements.  

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Also, Tenant experience platforms are another kind of property management software worthy of mention. They provide a direct channel of interaction between landlords and renters.

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Property Aggregation Platforms 

Property aggregation platforms (PAPs) are online marketplaces that gather real estate listings from various sources. They serve as a centralized location for users to search properties based on their preferences. Usually, property aggregation platforms offer a wide range of properties including residential, commercial, rental, etc. 

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As they aggregate listings from various sources, PAPs offer users comprehensive and up-to-date information. These, in turn, help the users to make informed decisions in their search for properties. Additionally, PAPs typically provide advanced search filters, personalized recommendations, and interactive maps which ensure an amazing user experience.

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Predictive Analytics 

Predictive analysis is the use of machine learning techniques and statistical algorithms to analyze data and make predictions about future events. In the real estate industry, predictive analysis is instrumental in forecasting trends, identifying market opportunities, and assessing potential risks attached to property investments.

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By examining what people want, the state of the economy, etc. predictive analysis assists real estate experts to make the right decisions. Also, predictive analysis personalizes marketing efforts and focuses on particular customer groups to enhance investment returns and better profit.

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Tenant Screening 

Tenant screening is an amazing technological addition to the real estate industry as it gives property owners information about potential tenants. The tenant screening process evaluates prospective tenants on criteria such as rental history, credit history, income verification, etc. This is to minimize vacancies, mitigate risks, and ensure an overall positive rental experience for both tenants and landlords.

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By conducting adequate tenant scrutiny, real estate professionals can identify reliable tenants and maintain a profitable rental property portfolio. 

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Chatbots & AI Virtual Assistants 

Chatbots and AI virtual assistants are fast becoming a welcome development in the real estate industry. They are usually deployed on real estate websites, mobile apps, and messaging platforms to provide customer support and answer inquiries. They also provide personalized recommendations and schedule appointments for users. 

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Chatbots and AI virtual assistants use fancy tech like machine learning to get what users are asking and provide the needed help. Real Estate companies take things a notch higher by using chatbots and AI helpers to make customer service better.

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Land Republic is Flowing with The Tide

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Land Republic is aware of the technological wave hitting the real estate industry and is committed to not being out of the loop. The company lays strong emphasis on reliability, quality, security, and customer satisfaction in real estate. You can rest assured that your real estate needs will be catered for no matter the technological trends emerging.

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For more inquiries, reach out today via 2348122222283 and  support@landrepublic.co.

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